The Time is Now T-Shirt (Neon Green)
These limited edition upcycled t-shirts were designed in collaboration with multidisciplinary artist and fashion designer Claudia Gontovnik. Seaming together style, social responsibility and sustainability the label gives a new life to items that already had one, committed to stopping the widespread feeding of toxic chemicals into our environment.
This t-shirt is made with 100% GOTS-certified organic cotton. Claudia's signature "suture" style highlights the pressing need to stitch together our differences in today's world. The raw and honest exposure of seams and visible knotting of the embroidery thread embrace imperfection and foreground. The embroidery is done by a group of mothers head of household in Medellin, Colombia and takes several days to complete.
The time is now reminds us that the present moment is all we really have. Now is also the time to be conscious, to be mindful. The bare hand symbolizes our connection to the Earth and 57ºF - 14ºc → 58.62ºF - 14.90ºC, stands for the change in the earth’s temperature since the 1980s caused by us humans. We are one with our planet, our home, we are not separate from it.